3 Powerful Ways to Improving Your Call To Action!

If you are getting good traffic. High rankings, have a good product. As well as have persuasive copywriting on your sales letter or sales page…

… Now is the time to get your “hot” prospect to give you their order. This is where your closing techniques must have impact!

In a traditional 1-on-1 sales situation, the close cannot work if it’s never tried. The first rule about the close, or “call to action” is this… it must be there!. You CANNOT leave your sales letter hanging on the promise of your product or glowing prose of your copy… not even a fancy order button will cut it.

You must ASK for the order as they say. Demand action… stimulate desirability… make buying  necessary.

You’ve seen this before on commercial advertisements you’ve seen on TV…

“Operators are standing by … order NOW!”

Don’t delay.  Limited Quantities.  The next 5 callers get “special incentive”.  Blah, blah, blah!

You’ve seen this so many times before right?

Now as I often preach to my copywriting clients:  you must create urgent action.  In other words, you don’t want them to delay in ordering … they may never come back again.

You have their attention NOW, so you want them to decide NOW.

Perhaps the best way to get them to act now is to force some kind of deadline or time limit on them so they order now, to take advantage of a great price, special incentive, limited availability, or snooze you looze deadline?

Special Offer.

By giving a discount to all who purchase within a certain time frame (or to a selected few who order … for example: The first 25), this creates a sense of urgency.  This is most effective when you are offering a top product at a higher price, than if you are offering something in the bargain range.

Added Incentive. 

You could consider offering an extra bonus to people who order within a set time or specific quantity.  This CAN be a helpful option to use.  For instance:  If your product covers “making money online” you might say, “The first 25 who order will get a free copy of a business form you can make use of on your website such as business terms or something else helpful etc…”

Limited Availability or Restricted Access. 

Another alternative is to take away the special report from your website after a specific date or a particular number of units have sold. Or, another strategy is taking your special report “off the market” for an undetermined amount of time.  In other words, you “withdraw” the report for quite a few months and then re-introduce it later – or perhaps add more content to it and change it into a bigger product.  One more idea is to make it no longer obtainable from your website and then only make it available as a backend to another report you create later on. You get the idea?

For a time-limitation you might make a time frame attractive…like “make enough money for another holiday before Christmas”, or “lose 15 pounds before your summer holiday”.

The point is, you must create a desire to take action now. If readers make it to the end of your sales letter…they’re attracted to what you offer! So, it’s your duty to Close the Deal! If you have a product you truly believe in, you deserve to ask for the sale…convince them to buy now not later.

When you are honest, you make it easier to act now, than to wait.

Tags: Improving Your Call To Action, persuasive copywriting on your sales letter, sales letter closing techniques